The Autobarn Franchise

    The retail automotive aftermarket sector has proven to be resilient to economic downturns when consumers are more likely to retain existing vehicles thereby increasing maintenance requirements and demand for automotive parts from the aftermarket segment.

    The Autobarn network in particular has enjoyed strong year on year same store growth over the last 4 years.

    Autobarn was originally founded in Melbourne in 1985 as a co-operative buying group and has now grown to 117 stores and counting!

    The key to Autobarn’s success is paying special attention to customer needs, providing unmatched customer service levels that are well above our customers expectations and attuning our self to the needs of the contemporary customer. Unlike our competitors Autobarn delivers superior customer service, and creates an inviting and non-threatening retail environment. Unlike our competitors, the majority of Autobarn stores are owned and operated by independent franchisees that care for their customers and share the same high service standards as the company.

    At Autobarn, we want our franchisees to have the ability to work on their business and in their business. As such we provide our franchisees a sophisticated and comprehensive, multi-tiered management support system that reduces the complexities and risks involved in the management of a retail business. These management systems give our franchisees the opportunity to concentrate on satisfying their customer’s needs and working on the growth of their business. Indeed the Autobarn Franchise Operating system is the winner of multiple awards, including the Franchise Council of Australia’s Best Franchise System in Australia Award.

    The Autobarn business model is all about people. Our franchisees, store staff and our customers are our most important assets.

    As an Autobarn Franchisee you will become a part of Australia’s largest franchised auto accessories retail group, and with 117 stores nationally, one of Australia’s largest and most influential retailers.

    Autobarn is categorised as an auto accessories retailer, which is just a fancy way of saying we find great solutions for our customers needs.   Our current product range includes spare parts and accessories, 4x4 and camping, the latest in-car electronics and entertainment systems, state-of-the-art car security systems, a wide selection of car cleaning and maintenance products, paint and body repair items, workshop and DIY, hardware, and car performance ranges. Autobarn also offers wide range of installation and services including audio & electronics, roof racks, seat covers and much more. This ensures customers a high level of professional expertise and a complete solution.

     

    Why Invest in an Autobarn Franchise?

    Brand and Marketing

      • An iconic brand that enjoys enormous consumer recognition
      • Broad and effective advertising and marketing activity inclusive of
        • Catalogues
        • TV and Radio advertising
        • In-store ‘Point of sale’ material
        • Search engine marketing and optimisation
        • Social media management
        • Public relations support
        • Local area marketing assistance
        • AAA National Sport Sponsorships and local sponsorships
        • National charity support
      • Dedicated Local area marketing assistance

    Product

    • Huge Buying Power
    • ABG brands and products manufactured for and sold exclusively to ABG outlets
    • Sophisticated and easy to manage inventory management and product buying systems
    • Product range, depth and breath direction and advice
    • Vertically integrated warehousing and centralised distribution system

     

    People / Knowledge

    Training and Support

    • 4 week Autobarn Management Training program in all aspects of Autobarn operations and retail management
    • 2-4 weeks “intensive care” in store support for all new franchisees
    • Dedicated Field Manager providing advice and hands on assistance in
      • Store presentation, image and layout
      • Standards compliance and gap improvement
      • Merchandising
      • Staff training, retention, recruitment and rostering and labour budgeting
      • Local Area Marketing
      • Business Plan and Strategy
      • KPI reporting and group benchmarking
    • Field Merchandising Managers providing in store, hands on merchandising assistance

    Support Systems

    • Book keeping and administration services
    • I.T maintenance of inventory management, back of house, and Point of Sale systems
    • Comprehensive product buying systems, advice and direction

    New Store Opening

    • Professional site selection lease negotiations
    • Turn Key establishment and shop build

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